Natina’s Reflection on 2020

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Natina’s Reflection on 2020

As 2020 winds down and the holidays approach, you can practically hear the collective sigh of relief around the world. This year has been interesting and unpredictable to say the least, and we’re about to be done with it! That being said, there were certainly some bright spots along the way, as the construction industry found ways to thrive in many areas despite all the challenges thrown its way. Here’s a quick look back at what this industry—and Natina, specifically—has experienced this year.

The State of Construction in 2020

At the beginning of 2020, there were high hopes for the industry we’re part of. In February, the construction field employed over 7.6 million people and added over $900 billion to the economy. Then the pandemic hit the US, and construction lost more than $60 billion and over 1 million employees within mere months.

But the good news is that this industry reacted quickly, pivoting to better serve the segments that were suddenly in higher demand. For example, demand for commercial projects—such as new hotels and retail buildings—fell by 23% this year. But the demand for residential construction, specifically new single-family homes and major remodeling projects, quickly increased! And it’s expected to keep rising in 2021, thanks to extremely low interest rates and more people than ever working from home and wanting more space.

Similarly, demand for highway projects didn’t drop much at all this year compared to previous years. Though many transportation-related projects were temporarily delayed when the pandemic hit the US, most started up again after being deemed essential. In fact, thanks to the much lower rates of people commuting to work, 2020 was considered a good year to work on highways, roads, bridges, and parking lots—which was good news for our crew!

Natina’s 2020 Accomplishments

Like so many companies this year, our team had to make some adjustments to both our schedule and our expectations. For example, while we did get to enjoy a few trade shows and conferences in January, the others we were excited to attend later in the year—such as the ASLA Annual Meeting and Expo, AGA Annual Conference and IEEE PES T&D—were either cancelled or switched to virtual. But we’re happy to say we adapted to the changes this year brought and completed several amazing initiatives along the way!

Some examples of our accomplishments this year include the following:

• We announced our new mission statement: “Construction will leave its mark. Natina will minimize it.”• We launched a new URL to replace the old one: www.natina.com
• Our team got some brand new equipment—including a Genie Lift and a RAM 4500—to help us add our reactive color solutions to steel, concrete, and rock.
• We promoted Rene, a valued long-term team member, to Operations Coordinator.

And of course, we continued to improve the aesthetics of construction by applying our product to everything from transmission poles and chain-link fences to highway guardrail and end terminals. Just a couple of the projects we’re proud to say we worked on this year include the Mandan Flood Channel near South Mountain in Phoenix, and a security fence made up of 166 mesh panels at an energy substation. We also have some exciting projects in the works for next year that we can’t wait to get started on.

If you’re interested in finding out more about how we use our reactive color solution to beautify steel, rock, or concrete, please contact us today. In the meantime, feel free to browse our projects’ page to see what we’ve completed in 2020 and in previous years. From our crew to you, happy holidays!

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