At Natina, our goal is to improve the aesthetics of construction projects in order to preserve the beauty of nature. In fact, this objective is in our mission statement: “Construction will leave its mark. Natina will minimize it.”
By giving galvanized steel, concrete and rock a natural patina with our solutions, we aim to mitigate the visual impact of construction jobs. What exactly does that mean, and how do we do it?
Visual Impact Mitigation is the actions that are taken to omit, minimize or balance the effect of the natural and built features of a construction project. There are many elements that must be carefully considered before starting a job, and increasingly, visual—or environmental—impact, is one of them. In the case of a transmission tower being placed on a mountainside, planning is needed to ensure the topography remains intact as much as possible.
While similar, visual quality is generally defined as the visual significance or appeal of a landscape based on cultural values and its intrinsic physical elements. The goal should be to avoid disrupting the beauty of the environment in any way possible, and that’s where visual impact mitigation efforts come into play. In some cases, visual impact mitigation is needed to move forward on a construction project.
Some of the most common types of visual impact mitigation include:
At Natina, we understand the importance of every type of mitigation when it comes to construction projects. But we’re most familiar with the idea of minimizing impact with design elements and eliminating maintenance traffic, time or disruption.
This is because our color solutions add a natural brown patina and finish to materials like galvanized steel, rock and concrete. Our goal is to complement and balance construction projects, which helps areas remain scenic and beautiful.
In recent years, federal, state and local agencies and developers have put more emphasis than ever on visual impact mitigation. The main reason for this is the understanding that we must protect nature and ensure that the planet is not negatively affected by our progress. In other words, while we can all agree that fences, transmission poles, guardrail and other structures are important, we should find ways to reduce their impact on the settings.
We need to reduce the human effects from constructed activities, while maintaining the visual quality of the world around us. That means we want to make sure that new structures or changes don’t detract from the visual character of natural landscapes. After all, many people enjoying national parks or taking road trips want the view of mountains, lakes and other stunning scenery that nature offers us.
When building transmission poles, lattice towers, signposts, roadways, cell towers, and more, it’s important to mitigate, and reduce visual impact when in the planning stages. Organizations like the USDA Forest Service, Bureau of Land Management and many private construction companies are already planning ahead and accounting for these types of modifications. The benefits of protecting the environment and its inhabitants—while keeping the public in mind—are worth it!
Most visual impact mitigation efforts fall into one or more of the categories described above, as they’re supposed to avoid, minimize, rectify, reduce or compensate for visual impacts. For example, a construction company might make the following efforts to reduce the impact on the environment when building:
These are some of the most common ways construction companies can reduce the visual impacts of their projects.
Here at Natina, we do this by:
When we treat materials with our Steel, Concrete or Rock Solution, we’re helping to facilitate a color reaction that results in a permanent bond that lasts for years and won’t fade, crack or peel. With natural and environmentally-safe solutions, your project transforms into a rich, brown patina. If you’re interested in reducing the visual impact of your next construction project, contact us to start planning today!