Our story started in 2004, during a golf course project in Palm Desert, California. Brian Hardin, one of the Natina co-founders, started his career in golf course construction and maintenance. Building on his family's legacy, who had been involved in the golf course business for three generations, Brian faced a daunting challenge. As the liaison between the golf course designer and general contractor, he was tasked with excavating half a million cubic yards of rock at the golf course. Initially, the plan was to replace the bright, gray excavated rock with decorative boulders to elevate the course's aesthetic appeal. However, the project encountered setbacks due to the high costs and logistical complexities.
Undeterred, Brian teamed up with Ed Foster, an agricultural technology expert, to develop something different. After years of experimentation and research, they developed a surface treatment that transformed the rock already onsite. That first innovation became the foundation for Natina.
Since then, we’ve expanded our patented color technology into a suite of solutions for industrial and infrastructure projects. Today, Natina offers three dedicated offerings:
- Natina Steel Solution: a rustic brown finish for galvanized steel that performs in all climates.
- Natina Concrete Solution: earth-toned browns that enhance concrete’s appearance without harsh coatings.
- Natina Rock Solution: a natural finish that makes excavated rock look like it always belonged there.
Each product is designed to reduce the visual footprint of construction while meeting the durability, maintenance and standards of engineers, architects, utilities and public agencies. Our color technology reacts with surface minerals using natural, biodegradable ingredients without VOCs, harsh resins, synthetics or pigments. Whether applied in the field or at our Arizona facility, the result is a finish that looks beautiful.
Projects may be built, but they don’t have to look that way. We believe infrastructure should echo the land it is on.
Construction will leave a mark. Natina will minimize it.
That’s more than a tagline. It’s our mission we carry into every job we take on. Whether it's rock, concrete or steel, we’re committed to helping the built world feel more integrated with the environments it serves.
We know what’s at stake: tight timelines, strict specs, budget pressures and public expectations. That’s the everyday reality for the people leading construction and development work. Natina helps teams build with purpose by elevating aesthetics, easing public concern and supporting long-term project success. We collaborate with clients across North America to support your aesthetic goals. We work with clients across North America to help infrastructure builds from transmission lines to roadways and coastlines.
