Meet Alex

Alex, Head of Strategic Partnerships

Alex Head of Strategic Partnerships

Natina Anniversary:
March 2025

Background: I graduated from Iowa State University (Go Cyclones!!!) with a degree in Communication Studies and from Colorado State University with a Master's in Business Administration. I joined the Natina team because I believe Natina has a unique and innovative product that can make a great impact on the construction industry and how we see the world we live in.

Hometown: Waukee, Iowa

Favorite Food: Pork ribs off the smoker

Hobbies: I enjoy spending time with my family that includes my wife (Kayla), daughter (Marina), two cats (Sphinx and Tigris), and dog (Luna). We like spending time outdoors and it is always a competition between Marina and Luna for who has more energy. While outdoors we like to camp, fish, hike, and go on Jeep trails.

Our skilled team will assist your project

Natina’s patented, reactive color treatment is defined by the dedication and hard work of our people. Our team ensures the proper application and consults with you on your project.

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Customer Success Stories

We used Natina Rock Solution to help visually mitigate some scarring on a small rock bench in the Yosemite National Park. I was very pleased with the results of the solution and found it to be appropriate and beneficial for this type of use.

Brad Lewis

Yosemite National Park

Yosemite rock bench after Natina Rock Solution

Natina is the perfect treatment for many landscape projects. When metalwork and concrete are a part of our exterior landscape designs, Natina offers an ideal way to create a natural look for introduced elements. Our office has specified Natina on metal, concrete, and even boulders to achieve the right color for natural landscapes. We’ve used Natina on items that need to function within the urban landscape as barriers and to direct pedestrian movement. The clients also like the low maintenance or need for sealers on the finished product. Natina reps are so helpful in ensuring that the details are addressed for the perfect end result!

Janet Waibel

Waibel & Associates

Janet Waibel

Thurston County used Natina’s Reactive Color Treatment on our most recent installation of guardrail along Waddell Creek Road and Gate Road. Natina’s final finish provided an aesthetic shade of brown to blend into the beautiful surrounding environment. This natural look was a must-have along Thurston County’s Bountiful Byway.

Brian Meier

Thurston County Public Works

Reactive Color Treatment on highway guardrail

For our project in the Shoshone National Forest, there is a significant color reaction between the Natina Concrete Solution and the shotcrete wall (along with soil-nailing). In just over 2 weeks, the color treatment progress was extremely successful in mitigating the brighter gray surface. In our opinion, it better blends into the slope than the adjacent monotone single color block retaining wall. Natina Solutions plus material costs and two USFS salary days was very cost-effective and saved us time and money.

Darin Martens

U.S. Forest Service

Shoshone National Forest with Natina Concrete Solution

Natina has a wonderful brown hue spectrum for our concrete project’s desert palette. These solutions help to blend bland gray concrete, which is an eyesore, into our desert landscape for a more natural aesthetic. Being environmentally friendly is another reason Natina Solutions are chosen over other products that are calked full of chemicals, VOC’s, and other environmentally unfriendly ingredients. Natina is inexpensive compared to integral colored concrete, helps us get the perfect color we want every time, and we know it will save the project money.

Rob Loftis

MRWM Landscape Architects

Bridge with Natina brown steel finish

I have worked with Natina for years on many guardrail projects throughout Colorado. My team and I have recommended their steel color because of its natural finish. Natina’s environmental stain is a wonderful color alternative to blend in with Colorado’s beautiful mountains. Natina is easy to work with and we have enjoyed our long relationship.

Cyndi Adams

Adarand Constructors

Colorado guardrail with natural steel color

On our recent multi-modal improvement project in Northern Nevada, we wanted to ensure the metal features blended into the surrounding high desert landscape. Natina was an ideal color option to change the shiny metal pedestrian railings and guard rails into a natural, rustic brown. I recommend Natina Steel Solution for projects that need an aesthetic look and color for galvanized metals.

Barb Santner

Stantec

Nevada guardrail with galvanized rails

As a guardrail installer, we see miles and miles of guardrail and have worked with various kinds of companies. Gonzales Construction has worked with Natina on many transportation projects over the years. We recommend Natina Steel Solution to other clients over paint, weathering steel and powder coating. We have only had good experiences with them and top-notch customer service. We will continue to use Natina for all of our galvanized surface needs.

Jeremy Gonzales

Gonzales Construction Company, Inc.

Highway guardrail with Natina galvanized surface

Natina was exactly what we needed at the Phoenix Zoo. At our Visayan warty pig habitat, we were looking for a safe product for this species, plus one that would withstand the harsh climate in Arizona, as well as require little upkeep. Natina was approved by our zoo veterinarians for the enclosure and agreed upon by our operations team for the low maintenance factor. The brown finish blended in well for this exhibit and we are happy with the results.

Joe Wilkes

Phoenix Zoo, Arizona Center for Nature Conservation

Joe Wilkes

We have been using Natina for almost 10 years. They have an extraordinary team supporting us with any questions, orders and logistics. The Natina Rock Solution is environmentally-safe and works great on naturalizing and blending the color into its surroundings. The earthy browns created with Natina help us and our clients' projects look beautiful. We look forward to continuing our exceptional relationship with Natina!

Launa Spendlove

Instant Jungle Landscape

Roadside rock cut toned with Natina Rock Solution

We have used Natina Steel Solutions on several of our cell tower sites to help blend them into the surrounding terrain. We are very impressed with the rustic, natural color. Our clients really appreciate the impact Natina has on the project aesthetics. Natina is a great company to work with, has always met all construction deadlines and is very prompt in getting back to us.

Rusty Lewellen

High Desert Communications

Natina Steel Solutions cell tower with natural color