“We have been using Natina for almost 10 years. They have an extraordinary team supporting us with any questions, orders and logistics. Natina is environmentally-safe, long-lasting and works great on naturalizing and blending the color into its surroundings. The earthy browns created with Natina help us and our clients’ projects look beautiful. We look forward to continuing our exceptional relationship with Natina!”
Launa Spendlove, PresidentInstant Jungle Landscape
Transmission Tower Color Solutions for your Commercial Project
Natina’s story started in 2004 at an esteemed golf club in Palm Desert, California. Brian Hardin, president and co-founder of Natina, worked with plant nutrition specialist, Ed Foster, to develop a non-toxic product that colored excavated rock naturally. Following several tests and two years of scientific research, they introduced Natina to the market — an advanced color treatment for rock, then for concrete and steel.
Today, Natina is a fast-growing construction company specializing in long-lasting and environmentally-safe color solutions for municipal, government, federal and commercial projects. We are a well-rounded and experienced team that makes Natina extraordinary.
Natina Steel was formulated for staining galvanized steel surfaces and works by reacting with the surface layer to produce a rustic, weathered appearance. Natina Reactive Color Treatment helps hide steel lattice towers and monopoles, allowing them to blend into the surrounding environment instead of contrasting harshly. When applied, Natina Steel Solution delivers a striking brown finish that never fades from UV exposure. The ingenuity of this combination of color treatment and galvanizing is a game changer in the construction and energy industries.
Natina Steel Solution is here to mitigate the visual and environmental impact of galvanized steel lattice towers and monopoles. The color will complement, and not detract from your area’s majestic view. We strive to provide:

For a section of the Cleveland National Forest, it was requested that the lattice towers be colored or stained to better blend with the surrounding landscape. SDG&E looked into a variety of options to achieve the desired results. Out of the options Natina was specified. Natina was chosen because it is non-toxic and environmentally safe, includes natural micronutrients and oxidizers and has a unique mottled finish for a camouflage-like effect Natina was applied to the lattice towers via helicopter and the color development occurred over the next weeks.
When we take on a new project, it’s more than just a job—it’s building rapport with our customers. To ensure your project runs smoothly, our team will guide you through each step:
Galvanized transmission towers and poles can look misplaced when installed in the public’s view. Similar to architects, engineers and landscape designers — we care about functionality and aesthetics. Our work is design. Natina changes the way you see transmission towers, poles or structures, cell towers, components and more.
One of many great advantages of Natina Steel Solution is lasting color results. Traditional powder
coating or paints would create a maintenance nightmare by fading, cracking and peeling after a few
years of sun exposure.
Other benefits of Natina Reactive Color Solution for Transmission and Energy Structures include:
Non-toxic formulation. Customers choose Natina because it’s an environmentally-safe and eco-friendly solution. Natina Products contains ingredients found in nature and is safe around plants and wildlife.
Highlights the natural beauty of the landscape. Natina is an innovative reactive color that marries function and design. It delivers all of the galvanizing benefits and blends seamlessly into any environment to complement, not detract from, the beautiful view of the surroundings.
Quick results with a durable finish. Natina Steel Color was applied to two sky-high transmission towers over several working days with color development after few weeks. Natina creates a unique, rustic brown finish without compromising the protection of the galvanized layer in steel lattice towers and poles.
More affordable than other traditional colorants. Natina is more affordable than other alternative color or staining methods in the marketplace. Our advanced color treatment is permanent and typically costs less than powder coating.
Natina helps create a balance between galvanized steel and the
surrounding landscape by processing power structures with a
weathered brown finish, which results in a camouflage-like effect.
Sunrise Powerlink
Transmission Towers

Tonto National
Forest Monopole

Southern California Edison (SCE) Malibu Transmission Poles

Everyone needs energy and power to stay connected, so it’s vital that they are reliable and can be used for many years to come.
Reimagine the way you see concrete
Natina Concrete Solution changes ordinary gray concrete into unique shades of brown. While pigment-based colorants sit on top of concrete, Natina naturally reacts with, and colors, the minerals in concrete to produce beautiful, lasting colors ranging from tan to rich browns. Natina’s team of professionals understands that the right color is essential for a high-quality concrete finish. Thus, we are happy to assist you at each step to ensure the right color is achieved. Whether you are undertaking small renovations in a city or a large-scale commercial project, our extensive knowledge in the construction industry and expertise guarantee that Natina has the solutions for your concrete color needs.
Rich tans to deep browns on rock surfaces
Natina Rock Solution reacts with, and colors, the minerals in rock to create an array of brown hues that can range from tan to mahogany. Natina proves to be the superior colorant for commercial rock projects because only nature herself could achieve the same “patina effect”. Natina Rock Solution lasts for years and does not fade from the sun. Natina is ideal for excavated or locally-sourced rock, producing brown colors within days. Natina is natural, non-toxic and safe around plants and wildlife.
Turn shiny galvanized metal into a natural, brown finish
Natina Steel Solution differs from coatings, paints and stains since it naturally reacts to galvanized metal or steel, developing into a mottled and rustic, brown finish. Our team specializes in applying Natina on galvanized surfaces for lasting color that does not fade, crack or peel due to the sun. Natina requires little to no maintenance and blends seamlessly into cityscapes or natural surroundings. Our popular weathered steel look is what you would see in nature itself with arrays of rich, brown hues. Natina is resilient and price competitive compared to conventional paints, stains and coatings. All our solutions are natural, non-toxic and environmentally-safe.