Engineered for durability, designed to blend
Color solutions for energy and utility infrastructure
Partnering with utilities nationwide, Natina is a sustainable color solution for energy professionals who need visual impact mitigation on their projects. Our treatment reacts naturally with galvanized steel, creating an earthy, weathered finish that blends energy projects into the landscapes. Ideal for towers, poles, substations and fencing, Natina meets visual goals without compromising engineering integrity.
Why Natina outperforms
Natina-treated steel maintains the structural integrity of galvanized and its appearance in all climates while delivering built-in visual mitigation. Unlike paints or coatings that wear down or flake off, Natina’s color stays strong and looks good doing it.
- Climate-agnostic — Performs in dry, wet, hot or humid conditions
- Low lifecycle costs — Reduces replacement and maintenance needs by up to 70%*
- Zinc Protection Intact — Leaves the zinc layer untouched for full corrosion protection
- Visually appealing — Naturally blends into the environment, meeting public expectations
The weathering steel concerns
In practice, weathering steel often overpromises and underdelivers. Its performance is dependent on its environment. In coastal, humid or vegetation-heavy areas, the patina will typically not have sufficient wet/dry cycles to function properly, leading to:
- Accelerated corrosion, especially at subgrade ground level and joints+
- Pack-out (corrosion buildup from trapped moisture) that weakens structural connections+
- Earlier failure, especially in adverse conditions+
Discover a smarter solution for utility infrastructure in every environment and how Natina can elevate your next project.
READ THE NATINA ENERGY BROCHURENatina for coastal energy solutions
Coastal environments are tough on infrastructure with high humidity, salt spray and constant weather changes accelerate corrosion and weaken traditional finishes. Natina delivers a smarter solution for energy projects near coastlines, wetlands and marine zones.
Unlike coatings that can fail or chip, Natina reacts naturally with galvanized steel to deliver lasting aesthetics even in harsh coastal conditions. Whether you're enhancing transmission lines, substations, fencing or coastal infrastructure, Natina sets the new standard for energy projects along the coast and across the U.S.
When Natina is paired with galvanized steel, you unlock longevity: Steel poles can last up to 80 years which is often double or more the lifespan of traditional wood poles. This makes them a longer-term and more cost-effective solution for today’s grid.
(U.S. Department of Energy, “Utility Pole Maintenance and Upgrades,” 2024)Ready to strengthen your specs and standards?
Whether you're planning your next energy project or revisiting current spec standards, Natina is ready to support your team with long-term value and project clarity. Let’s talk about how Natina can fit your goals from aesthetic compliance to lifecycle performance.
Trusted by engineers. Preferred by communities.
See how Natina’s treatment enhanced lattice tower aesthetics while preserving performance.
DOWNLOAD THE CASE STUDY+ Weathering-Steel-C2019-13312 Corrosion Risk Assessment, NACE International
* Compared to untreated poles that may require replacement every 10 to 20 years, depending on environmental conditions.
